OUR STORY 

The Junior Athlete Development Program began as a vision inspired by both personal experience and passion. Growing up in the Shoalhaven, Dale and Shelby were both fiercely dedicated to competitive sports, competing at representative levels throughout their junior years. Yet, despite their drive and love for the game, they lacked access to advanced athlete development resources here on the South Coast. They dreamed of a program that could equip young athletes with the comprehensive tools needed for peak performance, but it simply didn’t exist.

Over time, that passion for sports evolved into a career in fitness, where both Dale and Shelby committed themselves to becoming the best versions of themselves, embracing a holistic approach to training and well-being. For the past 10 years, they've channeled this dedication into building PEAK – now the largest and highest-rated fitness center in the Shoalhaven.

As they became parents, Dale and Shelby felt naturally drawn to youth development, understanding first-hand the challenges and potential of young athletes. Watching their daughter Harlow step into her own athletic journey reignited their desire to offer what they had once wished for as young athletes.

With that, the Junior Athlete Development Program was born – a program built on the foundation of support, expertise, and empowerment. It’s designed to be what Dale and Shelby would have wanted for themselves and what they now want for their own child and all young athletes in the community.

Our mission is simple yet powerful: we’re here to build stronger, faster, and more resilient athletes, empowering them with the tools to reach their full potential both on and off the field.

Guided by our core values:

Commitment: Every athlete receives our full dedication, and we are driven to help each one succeed.
Discipline: True success is rooted in consistent effort and discipline – qualities we instill in our athletes every step of the way.
Grit & Determination: Challenges are part of the journey, and we believe growth through adversity is what shapes truly great athletes.
Community & Support: We are stronger together, encouraging and lifting each other up through every win, loss, and lesson.
Elevating Physicality: Our focus is to give young athletes the tools to unlock their physical potential and reach new levels of performance.
Together, we’re building more than just athletes – we’re shaping young people who are driven, resilient, and ready to tackle challenges in sports and life. We’re excited to see how far we can go together and honored to be part of each athlete’s journey. Thank you for being part of PEAK’s Junior Athlete Development Program – let’s get started!